Hello, I'm Tiana.

Curious about people, behaviour, and the small details that make everyday experiences feel seamless.

I’m an experience designer with a curiosity for how people interact with everyday things, how behaviour shapes decisions, and how thoughtful design can create clearer, more connected experiences across digital and physical touchpoints. 

My background in architecture has shaped how I think about design, not just as individual moments, but as part of a larger, connected journey. I believe good design always begins with a deep understanding of the problem and the audience, ensuring every interaction is meaningful and engaging.

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I share thoughts, observations and povs around experience design, human behaviour, and my personal journey.

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@tianahodesign

Work Experience

FEB, 2022 - Current

Experience Designer - Matter Of Form

My work spans end-to-end journeys, digital design and service touchpoints. I was the lead Experience Designer on a large-scale digital transformation project, guiding discovery through delivery over nine months and running client workshops to capture business requirements, map user journeys and ideate on opportunities.

Selected clients include NEOM, AmaWaterways, Apes Hill, Pullman Hotels, Wilderness Safaris and Zaha Hadid Architects

JAN, 2021- Feb, 2022

Part I Architectural Assistant - Formation Architects

Worked on mainly prime and super-prime residential projects, covering stages from concept design to detailed design, construction and handover. Gained experience on site, engaging directly with clients and coordinating with consultants and contractors.

MAR, 2019- SEP,2019

Architectural Assistant (Placement) - WilkinsonEyre

Worked on the detailed design phase for the rejuvenation of the Main Building for University of Hong Kong. Also contributed to the design development of an island masterplan in the Greater Bay Area with a focus on zero-carbon living.

Qualifications

2023

Service Design Course - Experience Haus

A 12-week Service Design course with Experience Haus, where I worked as part of a group on a live client brief for Essex Startups at University of Essex, exploring ways to enhance the experience for studuent startup entrepreneurs.

2021

Product Design Course - Experience Haus

A 12-week Product Design course with Experience Haus, where I worked on a live client brief for Optimi Health—a digital product that provides tailored physical rehabilitation programmes and pairs patients with physiotherapists through an app.

2016-2020

University of Bath Architecture BSc (Hons) including placements

A four-year degree combining architectural design, theory, and studio practice. I graduated with a 2:1 and completed two industry placements.